Author: Christopher Kirkland

Your tone of voice – the way you speak as a brand – is a key part of your personality. It’s every bit as important as your company name, logo, or website design. Getting the right tone of voice for your business means thinking about your audience, your goals and your brand background. Here’s how to do it. What is tone of voice? Tone of voice is: ‘not what you say, but the way you say it.’ It includes the words you choose, and also their rhythm and pace. Do it right, and your tone of voice will naturally...

Optimising your website comes in many guises, from helping it stand out in search results, to improving your conversion rate. One of the best ways to make sure your website, blog and social media posts work for everybody is to make them accessible. Do this, and existing users will have a better experience, plus you’ll reach more customers too. It’s easy to forget that your customers will have a wide range of abilities and even easier to overlook how best to cater for each, just see some of the stats of web users below: 11 million people in the...