Learning from Retail loyalty
When you think about the brands you buy, do you feel part of the family? If you bought into the way they talk, you’d think we were all in love. From insurance to washing up liquid, we live in a world of desire projected onto the necessities we buy – let alone the luxuries. So, does loyalty exist – and if it does, how do you harness it for your business? The problem with emotion The truth is, we often do buy based on feelings. But these are rarely as simple as the straightforward ‘That looks good – I...
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