Bedtime  –  and evening time in general  –  is being re-defined.

For a significant number, the hours before sleep can be penetrated by a kind of light work; it is now so easy to curl round a laptop or a tablet and drop your boss an email, while scanning the latest news, while watching iPlayer, while online shopping for your mother’s birthday present…

The consumer skips between sites and roles, merging personal and private life in these hours, in a state of fused brainstorming and multitasking.