Future Foundation explore how the lack of patience and how convenience becomes a main driver for consumers

  • The desire for instant satisfaction is re-shaping our consumption process, and is a very strong purchase driver in its own right.

    The “Uber-isation” of delivering products and services – without compromising on reliability and quality or incurring extra costs – has brought about a powerful proposition: anything we want at the tap of a button.

    Every customer wants the most connected, seamless and effortless shopping process, apart from offering the best value, this is where brands compete to win the loyalty of consumers.