RSA’s insight partner, Foresight Factory, analyses the findings from the recent home insurance research project, commissioned by RSA. We surveyed a total of 1,226 respondents aged 18+ who either own or rent a home and who have purchased home contents insurance.

This survey covers a range of topics from the path to purchase, consumer expectations for insurers and their appetite for future innovation. This article discusses the latest innovation in home insurance products and business models, and considers recommendations for future actions.