RSA’s insight partner, Foresight Factory, shares their views on the impact of Big Data to insurance sales.
Using Big Data in Marketing
While the benefits of data-driven marketing are often believed to be improving decision-making, safeguarding budgets and enhancing the consumer loyalty, there are often three fundamental questions to consider first –
- What do we do with the customer information being created and stored all around us?
- How can it be made to benefit each customer in his/her everyday life?
- What other benefits beyond quenching immediate info-thirst can our proliferating consumer data bring us?