When we talk about digital content, we mean any information or media available to an online user, and not just words. For us here at RSA, that can mean a whole host of content. Content could be anything from metadata, to articles, functional copy within web journeys, infographics, video, or email.
For most of our partner brands we look after all of the content within an insurance purchase journey, a claims notification journey, and any emails that sit around those journeys (for example, confirmation emails). We’re also often asked to get involved with website audits and redesigns, or create editorial content. So to give you some more insight on the way we work, I’d like to tell you more about my team and our core principles, as each of these areas requires a slightly different set of skills.