The Path to Purchase: Buying Insurance

RSA’s insight partner, Foresight Factory, analyses the findings from the recent home insurance research project, commissioned by RSA. We surveyed a total of 1,226 respondents aged 18+ who either own or rent a home and who have purchased home contents insurance.

This survey covers a range of topics from the path to purchase, consumer expectations for insurers and their appetite for future innovation. This second article discusses the shift in preferred purchase channels.