RSA’s insight partner, Foresight Factory, analyses some of the emerging trends around how consumers are embracing – or shying away from – peer to peer services.
Blockchain, the decentralised ledger that enables disparate individuals to rely on each other, has become one of the most influential new technologies of the past few years. Consumers from all over the world can communicate securely and buy and sell from each other without with confidence – enabling new forms of business and relationships.
In January 2018, Kodak announced a blockchain service that would allow photographers to create a digital ledger of ownership rights. The share price doubled in the 24 hours after the announcement. Clearly investors find blockchain attractive but how does it affect consumers?