In my previous article I talked about the 4 essential elements needed to create the right type of conversations with customers;

  1. A good quality product
  2. A simple process,
  3. Fair pricing
  4. Positive knowledgeable people.

In this article I will focus on the unique RSA Modular home insurance product and the importance of skilled people who are true advocates of the proposition.


All our current Affinity partners use the unique modular home product. The Modular Product enables cover to be tailored to the individual customer’s needs, putting the customer in control.